iOS and tvOS application for your OTT platform

Can you imagine your life without all the communication devices whether it’s a mobile phone, video game, or tv set? It’s beyond our imagination how much data is consumed on a daily basis globally. However, one thing that’s for sure and is calculated is how content providers can make things bigger and better for themselves as well as the consumer of their content. TV platform operators have come to terms with how their subscribers’ demand the accessibility of their favorite content at their fingertips. Another thing that motivates these content providers to be on their toes and work hard towards accelerating the product rollouts is huge competition. There are plenty of options for the consumers when it comes to content delivery applications such as iOS and tvOS applications.

One thing that needs to be understood is that the development industry rolls on the basis of continuous innovations. And the most common tactic used here is to replicate already established developments as the foundation of something new. In today’s modern age, people don’t want to just rely on a single platform for their content, rather they prefer an application that brings together the content from multiple platforms to make it all accessible with ease, in a matter of seconds.

4th Generation iOS and tvOS

4th generation apple tv was launched in 2015 which was a highlight in the content industry. This was the first time since the launch of any apple tv that it allowed users to install any third-party applications with updated software. With new ways to distribute content and consume it, users have seen a great shift in their overall broadcasting experience. The key factors that have contributed to the popularity of OTT platforms include:

SetupOTT plug play solution

There used to be a time when connecting a device to a computer or TV set was a major task and only tech geeks could do it. Not only did it require high knowledge of it but was also complex and time consuming involving hundreds of installation steps. However, with SetupOTT platforms brought to us by devices like iOS and tvOS have made things extremely convenient, quick and simple. They just begin to work as soon as they are connected to the TV set. The user doesn’t need to worry about anything at all. If, by any chance, there’s a driver missing, the system will detect and install it on its own as well.

Low CAPEX & OPEX cost

The cost of your streaming can be reduced to a great extent with modern technologies such as iOS and tvOS. Capex is the funds used by a company to acquire, upgrade, or maintain physical assets. However, Opex means day-to-day spendings. So for all the OTT business owners that provide a platform to end-users for content streaming, you definitely need to jump on to this bandwagon. Your expenditure will be minimized, and overall day to day business affairs will be streamlined as well, thanks to one-stop-content-shop; tvOS application.

Application Updates

Modern, unconventional ways of content consumption such as iOS or tvOS keep making things better for their users. Every once in a while, there’s a new update with bug fixing or new innovations or a feature. This is the way to keep moving forward along with the constantly evolving world of technology. Such as tvOS applications on iOS as well as Android needs to be compatible with the new devices and the upcoming features.

UX/UI customization

The outlook and overall viewing experience of any website or app should be exceptional. That’s the first thing any viewer looks at and gets an impression that’s either good or bad so make sure that the user experience of the platform tells a stunning story. iOS and tvOS applications must be designed while keeping in mind the requirements and convenience of targeted audiences. Simple to navigate yet filled with useful options is the kind of design people like in any application.

Third-party API extension

Users of iOs and tvOS have the full freedom to add third-party API or non-certified channels to their device. This is something that people love as it offers unlimited options. Although security is a big factor to be considered by the iOS and tvOS while allowing it, such integrations are not only beneficial for the users but also brings in a lot of long term engagement for the parties involved. To allow third party API extension, all you need to do is log into your account from any of the devices compatible with those applications.

Apart from that, there are many third-party free channels offered by iOS and tvOS that you can easily access for additional content options. Just install the specific channels via channel invitation code and enjoy the best of both worlds.

Custom feature implementation

Do you like to play with the themes and font options and other such features when it comes to iOS and tvOS applications? Do you like the home screen or the display to be a certain way? Well these apps offer exactly that. Jam packed with overwhelming entertainment options along with thousands of free and paid channels at your fingertips. You can add channels to your home screen for quick access or even move them from the home screen to a different location. You can change the theme and have an experience that’s more aligned with your mood.

In-App purchase on iOS and tvOS

Apple offers customers some additional content along with useful and practical features that can be exciting. Subscriptions, deals and packages, premium content, in‑app purchases on Apple platforms are some of the highlights when it comes to unlimited content consumption. There are four different types of in-app purchases offered by apple.

Consumable and Non-consumable

Consumable apps are usually the games or dating apps that can be bought again and again for better profile reach and visibility as well as to get some extra lives in a particular game. Freemium business model is used to offer such applications.

However, non-consumable apps are the ones that users buy just once and can enjoy them for as long as they like. The best example for this is a pro feature in a photo editing application.

Auto and Non renewal subscriptions

Applications such as dictionary, medium or grammarly are the examples of auto renewal subscriptions as they are recurring and the users have an ongoing access to the content. You’ll be charged on a monthly or quarterly basis without actually having to do it manually.

On the other hand, non renewable subscription applications offer limited content or access to it for a limited period of time.